Brillant story-telling branding. Simple and effective. – Lily Bollinger – Courtesy of: SIKESessions and @SuziDafnis of the Australian Businesswomen’s Network
Entrepreneurship is living a few years of your life like most people won't, so that you can spend the rest of your life like most people can't.
Brillant story-telling branding. Simple and effective. – Lily Bollinger – Courtesy of: SIKESessions and @SuziDafnis of the Australian Businesswomen’s Network
Our thoughts and actions are like those stones dropped into still waters. Every action we make has effects that are beyond our action itself. Other people can see what we are doing and can follow our example. This is called The Ripple Effect. Everything that we do and think, directly or indirectly, affects the people [...]
If customers believe they can get a discount from you, it’s because they think they can go elsewhere and get the same thing cheaper. If they can in fact get the same thing cheaper elsewhere, then you are in a marketplace with lots of competitors offering similar products or services, all competing on price. So [...]
I had the pleasure of guest presenting at InnoFuture Momentum on the topic of “The Art of Persuasion” – using new media channels (namely social media) to interact with and influence an audience. We were fortunate enough to enjoy fantastic audience participation on the day and the discussion was very lively! I re-enforced the importance [...]
Last week I attended Edgeware‘s Youth Entrepreneurship Camp – Upload. A self-development and creative experience that was nothing short of breathtaking. Set amongst the trees at the beautiful Glasshouse Mountains Eco-Lodge the 15 of us embarked on a wonderful week of enterprise development, building entrepreneurial skills, networking, hands-on workshops and absorbing information from very talented [...]
“Companies that place high importance on managing the economic value of their intangible assets and primarily their brands, consistently outperform basic economic measures.” [Interbrand Top Performing European Retail Brands, 2008] I was reading an article in Ad Age about how, increasingly, the people who handle the brand inside organization are being considered for top jobs. [...]
1. Write guarantees a. Find out what your customers want above all else and promise that b. Under Promise, over deliver c. Include promise on all correspondence d. Be ready to correct or refund if the case arises 2. Define your Unique Selling Point (USP) a. Ask yourself what sets us apart from the rest? [...]