Increasing Conversions
1. Write guarantees
a. Find out what your customers want above all else and promise that
b. Under Promise, over deliver
c. Include promise on all correspondence
d. Be ready to correct or refund if the case arises
2. Define your Unique Selling Point (USP)
a. Ask yourself what sets us apart from the rest?
b. Keep it short, simple and to the point.
c. Become more unique to have greater impact
3. Get testimonials
a. Use them to ensure the new customer that it’s OK to say yes
b. Ensure it includes the product or service and the benefit.
4. Offers
a. Look for low cost products with high perceived value
b. Give them a time frame
c. Make it useful or memorable
5. Follow Up
a. Don’t get disheartened, a NO may come back to be a YES later
b. Believe in your product and its benefits
c. Maintain the relationship regardless of the outcome
d. Ask for referrals
